PANEL SYNC

Accurate advertising decisions with person-based
cross-media exposure and attribution data

mobile acr

Cross-screen and person-based audience measurement to identify which ads drive brand lift and attribute to conversion.

Why
We now live in a data driven, cross-platform advertising world and common media measurement solutions have struggled to keep up with today’s cross platform media consumption. Our belief is that brands and broadcasters should have TV and radio audience data at the speed and precision of digital media.

What
We provide advertisers and media owners more precision and context to cross-media and TV ad effectiveness analytics, by tracking TV, video, radio, OOH exposure & behavioral data.

Person-based TV Attribution metrics

We track individual TV, video and radio advertising exposure, and then link it with the user’s brand opinion, ad recall (surveys), store traffic (Geo-tracking) and purchases (1st & 3rd party data), creating a unique and much more rigorous data set of TV and cross-media advertising effectiveness than previously available.

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USE CASES

TV & RADIO ATTRIBUTION

The first single-source solution to measure the behavioral outcome of exposure to TV, video or radio advertising in driving web traffic, retail footfall and purchase. Attribution per creative, per channel to optimize Return On Ad Spend (ROAS).

CAMPAIGN RESEARCH

Exposure VS. Recognition: More accurate campaign research with actual exposure data rather than stated recognition. Recall based methodology may result in over or under representation of exposure. Providing a reliable way of looking at execution overlap within a campaign and understanding the impact of frequency on effectiveness.

BRAND EQUITY

Understand brand impact by conscious attention VS. unconscious exposure (across multiple campaigns). Measuring cumulative exposure over time allows for longitudinal brand impact metrics at the individual level, understanding the best media combination to optimize brand health.

LIVE TV COPY TESTING

Tracking live and unconscious exposure of different TV ad copies within the first week of the campaign, gauge opinions based on creative exposure, and identify the best TV ad copy for remainder of the campaign with more accuracy than common methodologies.

TUNE-IN ATTRIBUTION

Near real-time measurement of viewing behavior across platforms, to measure the behavioral outcome of exposure to TV, video or radio advertising in driving tune-in to specific programs, to drive better and faster programming decisions.

AUDIENCE MEASUREMENT

Recall based methodology favors respondents most typical video viewing behavior. Our single-source measures reach & frequency (R&F) of a campaign (incl. sponsored TV content) across platforms and channels, and R&F overlap between TV & Online video.

HOW WE DO IT

The audience meter app
with only 1% battery impact

Spending over 3 years on R&D, we went beyond perfection to develop the most advanced person-based Audience Meter app ever designed. Our app performs Ambient Content Recognition (ACR) with significantly more efficiency and accuracy than any other technologies, according to 3rd party benchmark tests.

SMA
Our Smart Monitoring Algorithms – SMA- automatically determine for each user when to start and stop media monitoring. The PANEL SYNC app solution is a vertical integration of Smart Monitoring Algorithms, app gamification and ACR technology.

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media-rewards-app-rating

Highly Rated 

Our awarded Audience Meter app overcomes the technology and behavioral barriers. It performs All DAY media measurement through our user’s smartphone without impacting privacy, data plans or daily battery. This enables large person-based panels, at significantly lower user recruitment costs.

 

Audience Meter app

Individual Media Behavior
Collects individual cross-media behavior, both content and advertising.

Strong Panel Retention
We retain ~90% of users each month because it’s easy, automatic and doesn’t have noticeable effect on the users’ device with only 1% battery use per hour.

100% Passive
Our apps even monitor when they are running in the background or have been force quit, both iOS and Android.

PANEL SYNC TECHNOLOGY

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More Accurate
More accurate than other mobile ACR technologies. Industry benchmarks stand behind our promise.

Smart Monitoring
Smart Monitoring Algorithm that automatically optimizes when to start and stop media monitoring.

Works Without Internet
On-device Audio Matching and remote server side Audio Matching.

benefits

  • Audience Exposure data on respondent level
  • Capture cross platform TV behavior, in real-time
  • More accurate and faster Advertising Effectiveness metrics
  • Hybrid Audience Measurement
  • Groundbreaking accuracy with super low impact on panelists

CONTACT US

Contact Us

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