We now live in a data driven, cross-platform advertising world and common media measurement solutions have struggled to keep up with today’s cross platform media consumption. Our belief is that brands and broadcasters should have TV and radio audience data at the speed and precision of digital media.
We provide advertisers and media owners more precision and context to cross-media and TV ad effectiveness analytics, by tracking TV, video, radio, OOH exposure & behavioral data.
Person-based TV Attribution metrics
We track individual TV, video and radio advertising exposure, and then link it with the user’s brand opinion, ad recall (surveys), store traffic (Geo-tracking) and purchases (1st & 3rd party data), creating a unique and much more rigorous data set of TV and cross-media advertising effectiveness than previously available.
The first single-source solution to measure the behavioral outcome of exposure to TV, video or radio advertising in driving web traffic, retail footfall and purchase. Attribution per creative, per channel to optimize Return On Ad Spend (ROAS).
Exposure VS. Recognition: More accurate campaign research with actual exposure data rather than stated recognition. Recall based methodology may result in over or under representation of exposure. Providing a reliable way of looking at execution overlap within a campaign and understanding the impact of frequency on effectiveness.
Understand brand impact by conscious attention VS. unconscious exposure (across multiple campaigns). Measuring cumulative exposure over time allows for longitudinal brand impact metrics at the individual level, understanding the best media combination to optimize brand health.
Tracking live and unconscious exposure of different TV ad copies within the first week of the campaign, gauge opinions based on creative exposure, and identify the best TV ad copy for remainder of the campaign with more accuracy than common methodologies.
Near real-time measurement of viewing behavior across platforms, to measure the behavioral outcome of exposure to TV, video or radio advertising in driving tune-in to specific programs, to drive better and faster programming decisions.
Recall based methodology favors respondents most typical video viewing behavior. Our single-source measures reach & frequency (R&F) of a campaign (incl. sponsored TV content) across platforms and channels, and R&F overlap between TV & Online video.
HOW WE DO IT
Spending over 3 years on R&D, we went beyond perfection to develop the most advanced person-based Audience Meter app ever designed. Our app performs Ambient Content Recognition (ACR) with significantly more efficiency and accuracy than any other technologies, according to 3rd party benchmark tests.
Our Smart Monitoring Algorithms – SMA- automatically determine for each user when to start and stop media monitoring. The PANEL SYNC app solution is a vertical integration of Smart Monitoring Algorithms, app gamification and ACR technology.
Our awarded Audience Meter app overcomes the technology and behavioral barriers. It performs All DAY media measurement through our user’s smartphone without impacting privacy, data plans or daily battery. This enables large person-based panels, at significantly lower user recruitment costs.